SEO 2022: The Ultimate Guide to Getting Leading Search Engine Results [Updates]
SEO is the best way to get free and targeted traffic and thus more profits. After reading this guide, you will be able to easily publish search engine results in 2022, despite the many updates that have occurred.
Whether you are one of the people who target the search engine Google or Bing, this comprehensive guide in the field of SEO will make you top the first results. This is the best place to learn SEO.
What you will read today in the field of SEO, you may not have heard of it and may have heard about it, but you have not tried it, so everything you will see in this guide we have tried it in various fields and different languages, whether or foreign sites, you will be able to lead the search engine Google as number #1 and Bing as number #2 Because each search engine has something that distinguishes it from the other, and also the methods that we will use to top the Google search engine are not the same as those that work in the Bing search engine..
In this SEO guide, we will focus primarily on the Google search engine, because it still has the largest share of searches in the world, especially in world!
Also, if you are a beginner and do not know anything in the field of SEO, you will be able to professionalize this field once you read this guide to the end and apply everything mentioned in it.
Before we start what is seo or what is the meaning of seo?
SEO or SEO means creating websites for Search Engine Optimization, or optimizing website pages according to the requirements of search engines in order to appear among the first results in the results of search engines such as Google, Bing and Yahoo. This depends on the factors that your site must have in order to rank well in search engines.
Google did not fully disclose these factors, but by applying what we will explain to you today, you can reach the first ranks in the search engine results.
Now let's learn the secrets of SEO:
1- SEO 2022: Artificial Intelligence and User Experience.
In 2017, Google reported that artificial intelligence, or what it calls “RankBrain,” had become its third most important ranking factor. Not only that, with the beginning of 2022, the site marketer team noticed that “RankBrain” had become one of the factors responsible for ranking website pages in the Google search engine.
Well, what exactly is “RankBrain” and how do I improve my site in order to rank in the Google search engine?
RankBrain is an automated system that helps Google sort its search results. This system is based on several factors, the most important of which are: Dwell Time and CTR.
The task of this system is to analyze and measure how users interact with search results... and arrange web pages according to the user's interaction with search results...
Let me give a working example for you to understand “RankBrain” in detail.
Let’s say that the customer searched for the word “Amazon Affiliate” and ignored the result #1 and clicked on the result #3, and the best part of this is that he stayed on the site for more than 5 minutes…
Here's what happens: "RankBrain" will signal to Google that result #3 is the best result for the word "Amazon Affiliate". After a week or so, it will be ranked #3 as number one in the Google search engine.
Therefore, if you are a person interested in the field of SEO, you should focus more and more on “RankBrain”.
But do not worry, “RankBrain” is not a complicated thing, it depends on only two things “how long the visitor stays on your page and CTR”.
← After many experiments that I did in 2017 and early 2018, I was able to find the solution to make the customer stay on my site for the longest time!
The method is very easy?.
Go to YouTube, search for the best video related to the topic of your article, for example, you are talking about “SEO and what are the best ways to get backlinks”, search on YouTube for the best sources to get a high-quality backlink and add the video to your article (Provided that the video must be very valuable and useful in order to ensure that the visitor remains on your page).
Good, now we have ensured that the customer will stay on my page for a long time. But at first, how do I make him click on my page in the Google search engine?
You should know that all that the customer sees in the search engine is the “title and description” so try to make them distinct to ensure that the customer will click on your page and thus raise your “CTR”…
←← I advise you to read this article: What is CTR and how do I raise it in order to increase profits.
If you are a WordPress user, I advise you to add the Yoast Seo application because it will enable you to modify the title and description on your site.
In the event that you do not have experience in the field of “CopyWriting”, I advise you to use the “Headline-Analyzer” site. This site rates your article title /100, the more your title is evaluated by more than 60%, the better.
As you can see in this picture, I have tried to change the address more than once to ensure that I get the best address!
Backlinks
In the world of SEO, the end is only the beginning. Once you have finished writing the article, you must start creating strong backlinks as well as getting “Social-Signals” any posts, whether on Facebook, Twitter or Reddit…
Since 2012, all criteria of Google and Bing have changed in the ranking of search results, but backlinks have remained an important factor, especially in the search engine “Bing”. After many experiments, I noticed that the search engine Bing does not care much about the quality of the backlink compared to Google! Ping cares more about the number than the quality, but this does not mean that you will spam your backlinks, otherwise your site will be punished…
1- What is backlink?
First, let's agree that the backlink (or external links) is a group of links that point to your site and are on other sites, to turn the visitor of that site to your blog or site!
Backlinks SEO 2022: The Ultimate Guide to Getting Leading Search Engine Results [Updates]
Beautiful .. If the number of links is more and stronger, the more it will add strength to your site in global search engines such as bing and yahoo and the most important of them is google Google .. it makes a difference between sites and is considered one of the most important criteria for climbing search results and reaching the top where the first results …
An important point before starting: If it is a new site that you have not seen for two months, I do not advise you to build backlinks quickly, otherwise your site will become a source of doubts and this is not good for you. Therefore, the best solution I have found if your site has not been on it for two months yet is to rely on “Social-Signals” first. After that, build your backlink to a maximum of two per day, in this period, play on quality more than number, because this period will determine the fate of your site…
2- Build your backlink through social media and get “Social Signals”
The best way to get started is through social media “Twitter, Instagram, Tumblr, Pinterest….”, in this way, you guarantee a high-quality backlink, as well as traffic and “Social-Signals”, which have become an important factor in search engines.
The best sites to get high-quality backlinks and traffic at the same time:
- YouTube: If you can create video content, YouTube will be the best platform for you to send signals to search engines as well as send very targeted and high-quality traffic, and most importantly, you will get a very valuable backlink.
- Twitter: Twitter is the social network that has the highest impact on site results in search engines, specifically in seasonal searches that are linked to a specific time, such as searches for live broadcasts, breaking news, series, talk shows, etc. And most importantly, the more your tweets are shared, the higher the quality of the backlink you will get… You can buy posts. The important thing is that the account that will “Retweete” is somewhat old so that search engines do not suspect you.
- Pinterest: What do you think of getting a high-quality backlink as well as getting top results in Google Images? Two birds with one stone… If you are interested, I advise you to share your photos on “Pinterest”. What distinguishes Pinterest from competing sites in the same field, such as Instagram or Flickr, is that it is internally optimized for search engine bots, which makes it visible in search results at a greater rate than other sites that are considered Closed Communities or closed communities in which the Bots do not move freely.
- Medium: In fact, this site is not only for obtaining a backlink. You can also take advantage of the authority of the “Medium” site and issue search results in very difficult words such as “iPhone X Review” without owning a site. This site enables you to write articles on it and bring backlinks to it. … Therefore, I advise you to first write a high-quality article on your site containing more than 1000 words, get traffic and “Social-Signals” from YouTube and Twitter … Archive it in search engines. After that, go to the “Medium” website, copy the important points in your article, and make an “anchor-text” for the word you want to compete in for your site.
Now get backlinks, no matter what type… For your article in “Medium” that contains your site’s backlinks, archive your article in search engines until the backlinks that your site will take are archived… Wait two days and archive your site.
Let's say, for example, that I want to make this page top search engines in the word "SEO"...
I will write an article that does not exceed 800 words in “Medium” and make an “Anchor Text” for my article in the following form for the word I want to compete in which is “SEO”.
Congratulations on your search results...
This method is tested and guaranteed, and most importantly, you will not be penalized, but provided that your article in “Medium” is not the same as on your site.
- Tumblr: Same principle as for Meduim.
- Pocket: Same principle for Pinterest.
- Reddit: This platform is considered one of the best platforms for getting imaginative traffic and high-quality backlinks… the more “Upvotes” are done for your site, the higher the quality of the backlink you will get, so if you are one of the people who work in the field of feral and news, this platform is a treasure for you … As I mentioned, the secret to getting “Upvotes” and visits to your site is to play on the feelings when you use titles.
You can also create an Instagram account and “Digg”…. In fact, there are endless ways to get a high-quality backlink for your site, so I will not be able to cover all the points in this article that talks about SEO in general, perhaps we will learn about all the methods in a comprehensive guide for backlinks only.
You should also know that in order to achieve good results in the field of SEO, you will need SEO tools that will help you a lot to lead the search results. The problem is that these tools are very expensive and may exceed $397 per month, so I advise you to read this guide in which I participated in the best free SEO tools that Every marketer should use it!
If you are very interested in ways to get high-quality backlinks in order to rank in search engines, I advise you to read this guide, it covered all points except “Web 2.0”, but this article remains the best guide for 2022 in the field of SEO and getting backlinks: “The largest guide to backlinks In 2022.”
3- The site’s internal SEO
It is true that we mentioned backlinks before internal SEO, because of their importance, but without internal SEO, even if you have the best backlinks, you will not be able to publish the results of search engines. follows:
First: pay attention to the speed of the mold
The speed of the template for your site greatly affects the ranking of search results. Perhaps someone is asking now, what is the relationship of template speed with search results? The answer here is very simple, which is to consider yourself as a visitor to a site and find it very slow in loading and opening pages and images. Will you still be on this site?
You will certainly get out of it. The simplest example of this is your reading of this article. It means that you continue reading until now. This means that the site is fast, otherwise you will not finish reading, and of course, the fact that the site is slow, this increases the bounce rate of your site and thus will negatively affect the search results.
Second: Add an attractive name and description to the blog
The name of the blog and its description are also important matters that fall under the topic of improving the internal SEO of the site. You can put a description and a title for the blog by going to the settings, from which you choose the basic and so you write the title and description. If you use WordPress, you can use Yoast Seo. If you use Blogger, you can do so as follows :
Third: Increasing the time a visitor spends on the site
Session Duration is intended to make the visitor stay on your site as long as possible, whether on the same page or on other pages. Also, try to write in a way that attracts the reader, in addition to adding pictures to explain what you are presenting to the reader, and finally, you put in your articles links to other articles on your site that are related to the topic.
Fourth: Pay attention to improving the bounce rate
Bounce rate is one of the things that negatively affect any site and even prevent it from appearing in search results because search engine spiders determine the credibility of your site based on the bounce rate.
What is the bounce rate? What is meant by the bounce rate is the amount of time the visitor spent on your site. Let us assume that the visitor entered the site and viewed one page and then exited quickly. This means that the bounce rate is 100% and this is a very bad thing because the lower the bounce rate, the better for the site.
Tips to reduce bounce rate:
- Improving your writing style
- Constantly update your content
- Target tags correctly
- Attention to site coordination and design
- Speed up page load time
- Make the site compatible with phones
- Create waiting pages
- Credibility between you and your visitors
- The site is compatible with various browsers
- Insert similar topics to your posts
- Answer all questions that the visitor may ask in the article
Fifth: Pay attention to the site's images
It is not possible to underestimate the Google image search engine, through which many visitors come to your site, so always make sure to make your images on the site good, respectable and of high quality, in addition to including the keyword in these images and reducing the size of the images in line with the site and to contribute to increasing the speed of your site your. I also strongly advise you to use this site, it will help you greatly in reducing the size of the images by a percentage of up to 70% without a decrease in their quality for free.
Sixth: Add your site to the google search console
Webmaster Tools helps analyze your site, evaluate site performance, and maintain its visibility in search results. One of the most important advantages that Webmaster Tools provides is to help find problems with your site and start solving them, and this is very important because perhaps one of the existing problems is hindering the appearance of your site. In the search results, and for reference, we have previously touched on a comprehensive guide about Webmaster Tools entitled “The Comprehensive Guide to Professional Webmaster Tools and Increase Traffic” that you can view to add your site to one of the Webmaster Tools.
4 - Become a professional
After the last update of Google in 2016, “Hummingbird” has left disastrous results for famous sites such as “The Seventh Day, Hespress…” as well as foreign sites like Veral Nova and other sites that talk about everything…
This update has reduced the number of traffic these sites get from search engines.
The purpose of this update is to show the best result for the researcher, and after many analyzes carried out by Google, I discovered that the best results are always at specialized sites, so if you have a site specialized in one field, you will notice that the traffic coming from Google is increasing day by day… Provided that your article is professional with the number of backlinks…
In the event that you want to professionalize SEO for the year 2022, you must, my dear, specialize in one area, as everyone says “Money in the niche”.
Despite the artificial intelligence that Google and Bing have reached, some help is needed...
For example, I will specialize in the field of “Health”…
This is wrong, as the field of health is considered more than a niche, but if I say I will specialize in the field of “healthy foods”, you should not talk about sports and others, but only talk about foods. This is what is called a niche… There is also a “Micro Niche” which is the best, if we say that foods Health is a niche. “Healthy herbs” is Micro Niche. The more professional you are, the better...
I will give you an example: the marketer's site is a specialized site, but in Niche, not "Micro Niche".
The field is wealth, specialization is e-marketing, but if we want to specialize more, “Micro Niche” will be SEO…
Core Market > Sub market > Niche > Micro Niche
Even if you have the best backlinks with the best articles. Specialization has become a necessity in order to lead search engines and Google in particular.
So far, Bing does not care much about specialization, but it also depends on the domain of the site that contains the keyword.
If you want to lead the search engine Bing, all you have to do is have a site with “Keyword” in the domain and high-quality backlinks with some “Social Signals”, this is what Bing is interested in for the time being.
In summary, specialize in one field and become a professional and you will make a fortune from it, also do not forget that specialization is a good factor to appear in your area in Google Maps easily through local SEO.
5- Give your best
After the recent updates to Google and Bing, it is no longer like 2012, create an article with the keyword in the title and after the words in the article and it's over, congratulations, you have released the #1 result in Google…
In 2022, SEO has become somewhat complicated. The reason is not the number of articles on your site, but the quality of the articles on your site…
Until this hour, we did not write on the marketer’s website to 52 articles, so we liked it, and the traffic we get from search engines exceeds 7000 visitors per day…
But this is due to the quality of the article, as we mentioned in #1 “Artificial Intelligence and User Experience” this will only be done with a comprehensive and useful article.
The purpose of the quality of the article is for the customer to stay as long as possible on your site, as well as not to go back and choose another result because this will affect you and your results in search engines…
Well, how do I write a great and comprehensive article?
- Search for your competitors in the search engines for the word you chose...
- Read their articles.
- Fill in the blanks in Article #1 with the information you found in Article #2 and #3.
- Log in to the forums, and read what your audience is looking for...
- Gather information, add it to your article...
Good now, publish your article… I guarantee you 80% that you will be number #1 if you apply everything I mentioned in this article.
But it didn't end here, after I wrote a great title with high quality backlinks... now it's time to update...
If you watch the video above for “Neil Patel” you will understand the method easily…
1.Go to Google webmasters website.
2.Go to “search-analytics” you will find it under “Traffic Search”.
Add these words in your article, by digging deeper into them, and why not make them a title in your article <H1>
After adding all those words you get a lot of “Impression” in your article. Re-archive your site from here.
In this way, your article will become so comprehensive that when the customer enters it, he will not need to search for another article. He got what he wanted...
Important point: In case you have not created an article yet and want to do a keyword research “Keywrod Research”, I recommend these sites:
- Keyword Planner
- UberSuggest
- kwfinder
- Keyword Tool
- Semsursh keyword suggestion
6- SEO for phones and website speed
Imagine with me that you are getting free and targeted traffic for your Shopify or WooCommerce store, but as soon as the potential customer enters, he waits 10 seconds for the download. Be sure that the client will close the page before the end of the download time, and therefore no one will recognize you.
Therefore, the speed of your site is a necessity and even one of the main Google factors. So if you are interested in SEO for the year 2022, pay attention to the speed of your site.